Trust in your customers is the primary measurement of a company's success considering B2C marketing strategies. The best way to build it is to develop an approach to retain customers that you can be consistently implemented. In this guide, you'll learn to develop a plan to keep customers interested. When you have this knowledge, you are in a position to create a solid strategy that is easy to adapt to each customer's specific needs. ... Read More

A North Star metric is a metric that is the most accurate indicator of an early-stage startup’s and firm's long-term performance. To be considered a "North Star," a measure must meet three criteria: bring in revenue, reflect the value of the customer and track the progress made. According to the theories, if a measure meets these three criteria, and each department contributes to its improvement, the company will grow steadily. ... Read More

The engines are a set of metrics that help you figure out the best way to achieve sustainable growth through the use and satisfaction of your products or services. There are multiple engines available: the sticky, the viral engine, and finally, the engine that is paid. Each engine has a distinct path to growth and distinct type of growth. It's a good idea to concentrate on one engine, or you'll have difficulty determining what's effective and what's not working suitable for Early-stage Startup. Which of these three growth engines is best for your business? ... Read More

Growth hacking is a broad term that refers to strategies solely focused on growth. It is generally marketing for startups that require massive growth within a short period with a small budget. The growth hacking strategy aims to gain as many customers or users as possible and spend as little money as feasible. "Growth hacking" was termed by Sean Ellis, founder, and CEO of GrowthHackers, in 2010. There is a possibility of growth hacking without a computer. For example, you could think of McDonald's appearing on every highway exit from the 1950s as growth hacking. They knew those interstate highways would be massive; therefore, they went to places where it was anticipated that they would see customers in great numbers. But, this new idea is mostly used in the startup world. This is why they have to discover cheaper ways to promote themselves. What they usually have is a very adaptable product. For example, Dropbox is a cloud storage service that gives storage space accessible to servers through the Internet. You can buy or rent additional servers to make space for new users. ... Read More

The internet today is almost inconceivably large and ever-expanding. It’s estimated that there are approximately 600 million blogs currently running, with more than 1.7 billion websites in existence. The explosion of content marketing as a growth strategy began in the late 2000s and has only accelerated since then, making it harder every year to actually break through and drive organic traffic. ... Read More

Starting a business with a business-to-consumer (B2C) product model isn’t easy. It can be hard to reach your customers and build a brand from scratch with so many companies competing for their attention. Luckily, there are great marketing strategies that can give fantastic results and put your organization in front of the right eyes. The best part is, we’ve got those strategies figured out for you! Keep reading to find out the top 5 marketing ideas for early-stage B2C startups. ... Read More