1. Create Unique Content

One of the best ways to get your business out there is to create a consistent stream of diverse content. Blogs, articles, videos, social media posts… finding your audience is easier when there are more ways to connect with them. 

Reaching your customers online through a variety of content can show them you’re an industry expert, a reliable source, and keeps you at the front of their minds as opposed to other businesses.

2. Social Media Is Your Friend

Though there are plenty of ways to connect to customers, using social media to get your name and products in front of them is one of the most powerful ways to build a brand.

With millions of users flocking to platforms daily, establishing a presence is extremely important for new businesses to get their feet off the ground. 

Regular posting of content that engages with your identified audience does wonders for getting your name out there and letting customers know about your product.

3. Leave Them with Memorable Experiences

Now more than ever customers want to emotionally connect with your brand and its products.  One of the best ways to create that emotional response is to engage with them through an event that leaves a fantastic impression.

Using opportunities like contests surrounding your product, great customer service, or collateral that allows them even more opportunities to interact with your brand will give your business a chance to stay with its intended audience.

4. Let Customers Speak for You

Having your most loyal customers spread the word of your blossoming business is a great way to market your brand.  

Though they may be few as you are in the beginning stages of your startup, cultivating these individuals by offering loyalty programs, discounts, or exclusive access to new products can generate testimonials, reviews, and great word of mouth that can market your brand for you.

5. Crush the SEO Game

Your customers are looking for you, so make sure that they can find you with search engine optimization. 

Ensuring that your new business is utilizing keywords, understanding your competition, and creating helpful content are all important parts of a solid SEO strategy that will allow you to be on the first page of Google, and ranking high means more opportunities to get your brand noticed.

Ready to Maximize Your B2C Marketing?

B2C marketing for startups can be intimidating. With so many steps and so much opportunity, it can be hard to know where to begin or even if you’re using the right strategy.

Let Scalerz make it easy for you.

We work specifically with early-stage startups breaking into the B2C world, and with our data-oriented focus on marketing strategies, we help our customers find what’s working with data-driven strategies that can be replicated to help any startup succeed.

Ready for us to take the wheel and street your startup to its next level?